Service Design | UI/UX | Branding | Application Design

Team: Triet Dang | Ivan Lou | Tia Huang | Sally Khomikh


The goal of this project is to have a better understanding of how to use energy in a positive way, that relates to our community experiences. All this in order to provide a service that benefits all of us, and also our living environment.


Intro—It’s simpler than we thought

to save energy


Global Warming is a hot topic nowadays, and energy is a big part of it. However, when talking about energy, one has difficulties to understand what it actually means as its very arbitrary. We want to make a service that show Bay Area community how simple it is to save energy; by making a better commuting choice for example, we can benefit both the environment and ourselves.


We started broad with a mind map of all the possibilities around “Energy”. Then we narrowed it to four categorizes which are “Climate Change”, “Human Energy”, “Electric Car”, and “Clean Energy”.

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After the first round of our interviews and quantitative research, we realized that Transportation is the key of tying our research which is around the topic of “Energy”, especially for people who live in big cities.





From our second round of interviews, we learned more about the needs of our community, Here are insights we got from our interviews and research


Eric Heiman

Designer | Educator

“When you go on muni, you interact with a lot of people. For me, it’s kind of interesting. It feels good to say hello to people. I also know some of the drivers now. There is something that feels communal about it, that’s why I love this city.”


Hanna Fritzinger

Marketing Director

“With BART, there is no traffic. I honestly think that BART is just as fast as if I called an Uber to my house on a morning...Getting out of downtown on an Uber can be so much traffic. It’s better just to take BART.”



PR Associate

“Transportation is a very solid representation of a place and its people. The system is flawed here. I wish it was given more attention - because SF can be great example.”


Mark Buenafe


“I don’t like the crowd on public transit. But I don’t mind because it is cheaper.”


The sense of community and productivity from public transit.

People like listening to podcasts, reading, etc.


People who own cars don’t use them often.

Dueto parking difficulties and traffic in the city, people tend to not use their cars much.


Improvements of infrastructure can make public transit more appealing.

Compared to other major cities in the world, the transportation system in the Bay Area is relatively outdated.


Necessity vs Choice.

Students choose public transportation out of necessity, but working professionals who have access to cars sometimes actively choose to use public transportation.




From our sights, we created two archetypes that describes behaviors and needs of our interviewers. They are Ridley and Joe.

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Commuting Student

“I want a safer, more energy-controlled, and more timely scheduled way of transportation that I can afford.”

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Urban Professional

“I want to stay positive and productive during my commute. It would be even better if I can save energy.”



Ecosystem Map


The ecosystem map shows some of the different factors that affect the experience of transportation.

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Journey Map


Journey map tells the commuting story of Ridley and Joe day-to-day basis. It shows us the opportunities we can explore.



How might we encourage Bay Area residents to consider "Energy" in their choice of daily transportation?





Component 2—Eco-friendly commute choices.

Polaride will give user option of commuting routes and show them which rout is more eco-friendly. Different routes also show how many reward star they will receive after choosing it.


Component 4—Donate and use your reward

After collecting rewards, user will have option to exchange the reward to gift card that provide free rides on public transportation and give it to their friends, and donate to environment related organizations.


Polaride is a service that help user select environment-friendly commute options. By using the service, user can track their Carbon Dioxide emission, grow their polar bear and get reward from their commuting choices. They can also use their reward to donate to environment related organizations or/and get a gift card for their friends.


Component 1—Customize your polar bear.

User will be able to costume their polar bear by choosing the variable colors


Component 3—Tracking CO2 emission and growth your Polar bear

Polaride use PPM unit to track CO2 emission. Here users can track the process of their daily commute by looking at the chart. This process can also visually show on the iceberg of the polar bear. The better they do, the iceberg will get bigger.



Service Blueprint

To better guide our service touch points design and planning, we made this service blueprint.


Vision Video


This video will show how Polaride works and the interaction between user with multiple touchpoint.
Polaride’s prototype.



Poster and Gift Card


For marketing the service, we have two physical touchpoint which are Poster and gift card that user can use to encourage their friends to take eco-friendly commuting choices