Service Design | User Interface | User Experience | Branding
Team: Triet Dang | Ivan Lou | Tia Huang | Sally Khomikh
Advisors: Amber Reed | Iran Narge
The goal of this project is to have a better understanding of how to use energy in the positive way, that relates to our community experiences, in order to provide a service not only most of us, but also our living environment.
Global Warming is a hot topic nowadays, and energy has a strong attachment to it. However, when talking about energy, one has difficulties to understand what it means in our daily life since the topic is very conceptual. We want to make a service that show Bay Area community how simple it is to save energy; benefit the environment and themselves, by making a better commuting choices in daily basis.
We were assigned a topic of “Energy”. We started broad with a mind map of all the possibilities around “Energy”. Then we narrowed it to four categorizes which are “Climate Change”, “Human Energy”, “Electric Car”, and “Clean Energy”.
After the round of our interviews and quantitative research, we realized that Transportation is the key of tying our research which is around the topic of “Energy”, especially for people who live in big cities.
From our second round of interviews, we learned more about the needs of our community, Here are insights we got from our interviews and research
Designer | Educator
“When you go on muni, you interact with a lot of people. For me, it’s kind of interesting. It feels good to say hello to people. I also know some of the drivers now. There is something that feels communal about it tome, that’s why I’m this city.”
“With BART, there is no traffic. I honestly think that BART is just as fast as if I called an Uber to my house on a morning...Getting out of downtown on an Uber can be so much traffic. It’s better just to take BART.”
“Transportation is a very solid representation of a place and its people. The system is flawed here. I wish it was given more attention - because SF can be great example.”
“I don’t like the crowd on public transit. But I don’t mind because it is cheaper.”
People like listening to podcasts, reading, etc.
Due to parking difficulties and traffic in the city, people tend to not use their cars much.
Compared to other major cities in the world, the transportation system in the Bay Area is relatively outdated.
Students choose public transportation out of necessity, but working professionals who have access to cars sometimes actively choose to use public transportation.
From our sights, we created two archetypes that describes behaviors and needs of our interviewers. They are Ridley and Joe.
“I want a safer, more energy-controlled, and more timely scheduled way of transportation that I can afford.”
“I want to stay positive and productive during my commute. It would be even better if I can save energy.”
The ecosystem map shows some of the different factors that affect the experience of transportation.
Journey map tells the commuting story of Ridley and Joe day-to-day basis. It shows us the opportunities we can explore.
Polaride is a service that help user select environment-friendly commute options. By using the service, user can track their Carbon Dioxide emission, grow their polar bear and get reward from their commuting choices. They can also use their reward to donate to environment related organizations or/and get a gift card for their friends.
Polaride will give user option of commuting routes and show them which rout is more eco-friendly. Different routes also show how many reward star they will receive after choosing it.
After collecting rewards, user will have option to exchange the reward to gift card that provide free rides on public transportation and give it to their friends, and donate to environment related organizations.
User will be able to costume their polar bear by choosing the variable colors
Polaride use PPM unit to track CO2 emission. Here users can track the process of their daily commute by looking at the chart. This process can also visually show on the iceberg of the polar bear. The better they do, the iceberg will get bigger.
To better guide our service touch points design and planning, we made this service blueprint.
This video will show how Polaride works and the interaction between user with multiple touchpoint. Polaride’s prototype.
For marketing the service, we have two physical touchpoint which are Poster and gift card that user can use to encourage their friends to take eco-friendly commuting choices